"Semiurgy is the art of creating new signs and sign systems, as opposed to semiotics as the science of signs, and rhetoric as the effective usage of signs. The word 'semiurge' would mean an artisan of signs, the demiurge is the creator of the world." --Mikhail Epstein "Sémiurgie (semiurgy) is a French neologism which came into use in the early 1970s in discourses concerned with mass mediated environments. Part sign (semi[o]-) and part work (-urgy), the concept often appears today alongside other identifying features of postmodernity, especially its purported depthlessness and nihilism." --Gary Genosko "...the sign itself is a new source of power. We are...living in a 'radical semiurgy'...in which production and the commodity have lost their earlier power and given way to the power of signs and simulations." --Tony Fitzgerald "Modernity thus centered on the production of things -- commodities and products -- while postmodernity is characterized by radical semiurgy, by a proliferation of signs." --Douglas Kellner